The WWF

I shall now talk about the WWF, not the former World Wrestling Federation, but the World Wide Fund for Nature (which actually sued the first company for incorrect use of the initials “WWF”). This organization is known for its work with biodiversity, endangered species, pollution and climate change, and was originally an initiative of Julian Huxley and Max Nicholson who were joined by Sir Peter Scott and Guy Mountfort. It was created on September 11, 1961.

History

In the last few years, the organization set up offices and operations around the world. The initial focus of its activities was the protection of endangered species. As more resources became available, its operations expanded into other areas such as the preservation of biological diversity, sustainable use of natural resources, and the reduction of pollution and wasteful consumption. WWF has been accused by a number of environmental groups and campaigners, such as Corporate Watch and PR Watch of being too close to businesses to campaign objectively. According to its official website – http://www.wwf.org - , these are the WWF’s plans for the next five years: to safeguard the natural world, to tackle climate change and to change the way we live.

Our contribution

We can help the WWF by joining it, adopting an animal (such as a panda, a tiger, an orangutan, a dolphin, an elephant, a bear or a rhino) and/or making a donation. There is also a webpage dedicated to children, where they can learn more about various animals and play interactive games.

Sources:
http://en.wikipedia.org/wiki/World_Wide_Fund_for_Nature